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If you're looking to sell on Amazon, but aren't yet, you need to know about the Amazon Effect.The Amazon Effect is the overall increase in both website sales and Amazon sales over time. This is because Amazon increases brand awareness for your products. To test the Amazon Effect, we took 18 businesses that were not on Amazon and put them on Amazon. It worked like this:In the first few months after selling on Amazon, we saw Amazon sales go up while their website sales went down, but after about 7
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