Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

White Falcon Capital Management, an investment fund manager, released its first-quarter 2025 investor letter. In the tough ...

Unity has launched its AI open beta alongside the release of OpenGame, an open-source framework that generates complete games from text prompts, marking a pivotal moment in AI-assisted AR/VR ...

Meshy, an AI-powered 3D model generator, now delivers rapid text-to-3D and image-to-3D creation with direct Unity integration, producing export-ready, textured assets in under two minutes. The ...

Unity Studio is out, bringing no-code 3D editing in the browser, link-based sharing, and a clear per-seat price with storage and bandwidth caps. Unity Studio is now officially released after a beta ...

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Vincent Arogya is a Contributor for GameRant from India. He brings over a decade of writing experience spanning across a variety of industries, including digital gaming publications. Super Mario Bros ...

Sept 12 (Reuters) - Unity Software (U.N), opens new tab is abandoning its "runtime fee" pricing policy, nearly a year after its announcement sparked considerable backlash from the videogame developer ...

Unity, maker of a popular cross-platform engine and toolkit, will not pursue a broadly unpopular Runtime Fee that would have charged developers based on game installs rather than per-seat licenses.