There’s often a disconnect between what a webpage says it’s about and what its audience is actually searching for. This mismatch has always existed. But the stakes are higher now. If your page fails ...

The data going forward should be correct but the 50 weeks or so of data in the past will not be fixed.

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the ...

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new ...

Google fixed a logging issue in Search Console that misreported impressions, CTR, and average position between May 13, 2025, and April 27, 2026. The correction applies only to metrics gathered after ...

Search Console and Rich Results Test stop reporting on deprecated structured data types. Rankings are unaffected; you can keep the markup, it just won’t show rich results. API returns continue through ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explained how using AI in isolation works ...