Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

SINGAPORE, /PRNewswire/ -- zMaticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

Creativity was once thought of as the heart and soul of advertising, but the rise of programmatic and the obsession with real-time bidding and targeting has made it nearly impossible to deliver a ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term “programmatic” as the inevitable and enviable future of all media buying. AdExchanger does a nice job ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

Programmatic advertising is no longer just a line item in the digital budget. The latest e4m dentsu digital advertising report projects programmatic spends to grow at a compounded annual growth rate ...

Paris, February 2 nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home ...