Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

The podcast market looks very different across the pond. Performance marketing comprises more than half of the $1.8 billion US podcast advertising industry (projected to hit $2.3 billion this year).

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

Podcasts are among the fastest-growing forms of popular media, and branded podcasts are no exception. Immersive and intimate, they constitute a rare opportunity for businesses to connect with ...

In November, Olivia Dreizen Howell and Jenny Dreizen were looking for investors for their growing company, Fresh Starts Registry, a platform built to support people going through major life changes.

National storytelling week highlights how widely lauded this communications tactic has become in B2B marketing. Maxine-Laurie Marshall looks at an underused storytelling technique, the podcast, and ...