Business leaders have a productivity problem. When it comes to measuring worker performance, organizations have usually relied on traditional productivity metrics to judge the success of an employee.

The lack of oversight of contracted work is commonplace. It’s important to track things early, before audits uncover problems ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

They were built to answer the question directly, which is a different job entirely, and the design choices that follow from ...

GDP is the common measure of economic performance. Under ideal conditions, GDP growth implies an overall improvement in the economy’s performance. However, nearly half of GDP is produced in sectors ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...