The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals was ...

They say you learn a new thing every day. So here’s yours for today: have you ever wondered why guitar strings are colour-coded? Not really? Anyway, in a recent interview with Billboard, D’ Addario ...

At the half-century mark of the incorporation of his company, Jim D'Addario looks back at the bold moves that have kept them relevant. By Steve Knopper To achieve the bright sound in his famous 1965 ...