With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Amid the ongoing tariff rollercoaster and economic uncertainty, it’s clear ...

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...

If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS Newswire / October 2, 2025 / A Parent Media Co. Inc. (APMC), the company ...

UEN’s inventory includes hundreds of live sports events annually, original cultural programming, podcasts, and shows distributed via its CTV apps and through strategic partnerships like its role as ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a newly released study titled Stadium to Screen, ...

StackAdapt ( the leading AI advertising and orchestration platform, today announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV ...