The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...

Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has ...

Ad-supported streaming now reaches 75% of U.S. households, and a report released Monday by market research company Circana ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

Pinterest's high-intent audiences are now accessible on Connected TV, offering advertisers new ways to drive measurable ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

The future of television, it turns out, looks suspiciously like its past. Not long ago, the industry was busy writing two ...