adexchanger

Addressable TV’s Slice Of The Advertising Pie Keeps Growing

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...
Business Wire

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...
adexchanger

GroupM’s Bologna On The Economics Of Addressable TV

Although addressable TV advertising commands an estimated $200 million-$300 million in spend compared to linear TV’s $70 billion annual ad market, according to some TV industry execs, it promises a ...
Nasdaq

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...