A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Learn what a CRM database is, its key features, types, benefits, and best practices, as well as how to choose the right one for your business. A customer relationship management (CRM) database is a ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Customer Relationship Management (CRM) and other software vendors ...

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Customer Relationship Management systems, despite what all the vendors will advertise, are nothing more than databases. And the best CRM systems I know of at my clients have the most accurate, ...

Salesforce.com on Tuesday unveiled Database.com, which it called the first enterprise database for the cloud. This is “the exact same database technology” as Salesforce.com’s existing database but is ...

Microsoft broke new ground in scalability when it launched Azure SQL Database Hyperscale. Here's what it took to make Microsoft's hyperscale vision work with the existing Azure infrastructure. When ...

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that maximize the long-term value of customers. But ...

The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is ...