Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...
As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...
Stater Bros. Markets, the largest privately owned grocery retailer in Southern California, has joined forces with In-Store Marketplace (ISM), which bills itself as the retail indu ...
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NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...
SYDNEY – Spotify and Rubicon Project have launched programmatic audio advertising campaigns in APAC for the Australia, New Zealand, Hong Kong and Singapore markets following the music streaming ...
Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...
Verizon’s Oath media unit is adding programmatic audio inventory to its Oath Ad Platforms product. SoundCloud and Targetspot will be the inventory sources for the programmatic audio product, which ...
Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...
Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...
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