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Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

For many business people, writing poses a challenge, especially when a problem-solution letter is at hand. It might help to think of the task you face as inherently optimistic. Not only are you ...

Business case documents and project plans can be used to identify and propose solutions for a variety of business problems. The difference is that while a business case document presents a number of ...

Jim Rohn, an American author, once said, “To solve any problem, there are three questions to ask yourself: First, what could I do? Second, what could I read? And third, who could I ask?” These are ...

The main problem with marketing is it’s too much marketing and not enough problem—your customer’s problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting ...

Have you ever seen a product or service and thought to yourself, “What in the world?!? Who would want that?!?” I have. Mostly those websites offering to take care of your pets after the apocalypse, or ...