Apple is altering how it names its operating systems, starting with a major update to roll out in September for the iPhone. Instead of increasing the version number, Apple will name the iPhone ...

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

Two mobile operating systems currently comprise nearly 100% of the global smartphone market. Building one is hard, and for most phone makers, there are better uses of resources, especially when ...

Developers talk a lot about “immutability.” Outside the technical world, it usually means something negative: unmoving, inflexible, and entrenched. However, in the technical field, these features ...

As he prepares to turn 70 later this year, Microsoft founder Bill Gates’ new memoir explores how his childhood quirks, upbringing, friendships and experiences coalesced into shaping his internal ...