Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Retail executives discuss differentiation, scaling and tech partnerships at CSP's Retail Media Network Forum in Chicago ...

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

Has social media run it's course? Not likely. Apps like TikTok, Facebook, and Linkedin more popular than ever. But with fewer people finding it useful and a flurry of mental health-related lawsuits, ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue. Retail media networks operate by combining first-party ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

The launch marks an evolution of Marriott's network capabilities, bringing personalization and curated brand integration to the forefront of travel. MARRIOTT MEDIA is a media network shaped for the ...

Talk Media Network (TMN) is setting a new standard in the talk radio industry, establishing itself as one of the largest independent syndicators of talk radio programming in the United States. With an ...