A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Improve conversion rates and UX with this A/B testing guide. Plan smarter experiments and analyze your results.

How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and -- if you were dedicated to the goal -- a lot of struggle before the job was done. It has ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Anyone in business, whether just starting out or seasoned, wants their message or product to reach their audience and ultimately achieve high conversions or attract more customers, right? Website ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the radar, quietly and studiously getting on with the task at hand, without creating any great ...